Apple’s latest iPhone, the iPhone 7, dominated the smartphone industry in 2016. 2017, on the other hand, has the iPhone a little lower on the anticipation scale than normal.
Apple fans have the iPhone 7s to look forward to eventually, but there’s nothing on the horizon that is generating major buzz.
BlackBerry sees this is an opportunity and are gearing up to release their latest model, the BlackBerry KeyOne this year.
The Building Anticipation
The BlackBerry KeyOne is expected to be the best BlackBerry model ever released. They are hoping to find major success and use this window as an opportunity to catapult themselves back into the discussion with the major smartphone brands.
Where BlackBerry Went Wrong
Back in the early 2000’s, BlackBerry dominated the smartphone market. It wasn’t until Apple released their iPhone and showed the world how powerful touchscreen can be that BlackBerry began descending in popularity.
People quickly lost interest in the analog keyboard and instead favored the touchscreen keyboard. They also took a strong liking to the ease-of-use that the iPhone took.
This is in stark contrast to the BlackBerry’s marketing approach, which emphasized more complex business uses.
Who Is behind the BlackBerry KeyOne?
The Chinese tech giant, TCL, has developed the BlackBerry KeyOne. It combines the best features of the traditional BlackBerry phone, like the QWERTY keyboard, and implements the touchscreen features that the smartphone users of today love.
Basically, it combines the things we like most about the original BlackBerry and offers it in a modern-day package that fits what people picture when they think of a smartphone these days.
When the company was designing this phone, they focused on three aspects:
Why It Will Succeed
Not many people know this, but BlackBerry tried to move ahead in the smartphone market last year. Unfortunately, their efforts were not met with success.
One of the reasons they failed was because they released their BlackBerry the same year that the iPhone 7 was coming out. People were quick to overlook the BlackBerry in favor of the new iPhone upon its release.
This year, TCL expects to avoid that problem. They also feel the emphasis that they placed on security and productivity will set it apart from other popular smartphones.
What to Expect with the BlackBerry KeyOne
This will be the most complete phone BlackBerry has ever made. From top to bottom, there is no shortage of impressive features that this phone has.
BlackBerry is hoping to target business clients and people that place a priority on productivity with this new phone. They aren’t expecting to be able to compete with Apple immediately, however, they do anticipate the KeyOne helping them regain their footing as one of the leading smartphone brands worldwide.
Will it Work?
Only time will tell if this release will be a success or not. From the looks of things, it appears that BlackBerry did everything in their power to make this launch a success. From the design of the phone to the timing of the release. If BlackBerry is ever going to rise back to the top, this is where it will start.